Brand Camp
This one time, at Brand Camp…
Back in 2015, we invited half a dozen Silicon Valley startups to the GS&P offices for a weekend of cheap sandwiches, cheaper wine, and a scrappy hackathon to help them distill their brand story.
It was chaotic, and wonderful.
Brand Camp has evolved into an award-winning process that helps companies of all sizes align on an organizing idea for their brand.
We interrogate the brand from every angle with a six-week research sprint, then bring the company’s leadership team into the room for two full days to provoke, debate and land a North Star for the brand.
““You can’t be successful marketing a brand without understanding deeply the story that you’re telling, and Brand Camp is how you get there.
The process was really productive and intellectually stimulating. We got the right people in the room, and GS&P used the research to force us to confront the truth, which allowed us to have some tough conversations and land on an idea that will last.””
